All companies have a network of
contacts they want to keep track of.
They may be customers, prospects, suppliers, journalists, analysts,
politicians, even competitors, but, in every case, you want to be able
to lay your hands on their name and address in seconds.
You want to generate merge-letters to selected groups of them
with minimum effort. You want to know when you last spoke to them.
You want to arrange meetings, functions, press conferences, visits,
produce invitations, badges, labels, without taking all day about it.
What you need is a Contact Management
Database. It’s fashionable, these days, to call
it CRM (Customer Relationship Management) and make out it’s a wonderful
new invention. It isn’t,
of course. Contact management databases have been around
since business began – it’s just that they used to be kept
in books and on index cards, and magnetic tape and stuff.
Nevertheless, if you aren’t careful, some smart operator
will pursuade you into parting with $100,000 for a state-of-the-art
system, guaranteed to double profits and run your business for you.
We can design, create
and install a fully customised system which is fun to use and does everything
mentioned above for around £2,000. In under a month. And we can load it with the data from whatever system you are using
already.
