Computers are great for telesales administration. We have recently written several systems which
keep a record of the date, time and outcome of every approach made by
your sales team. They track
the progress of sales, generate all the paperwork, including invoices,
work out commission, produce ‘to do’ lists, and analyse results
in every possible way. For internet
service directories they even publish the entries.
A computerised system is much easier to
supervise and your operators are much more productive when they don’t
have to spend time composing letters, looking-up prices or stock availability
and scribbling incomprehensible reminders to themselves.
Another benefit is that anyone can see what
stage a particular sale has reached; so that when the customer rings
up at half past seven, when everyone except the boss is long gone, and
asks to speak to someone who left last week anyway, they can still be
dealt with in a knowledgeable fashion.
Telesales systems are complicated and tricky
to get right, especially where you are selling services, or have a lot
of different products, so you need to budget for at least £10,000
and it could be quite a lot more. Nevertheless,
considering the high cost of putting together, running and retaining
a good sales team, it is likely to pay for itself in a few months.
We know a lot of interesting stuff on this subject. Contact
us on 020 7735 6688.
